Community pools that operate “in the blue”

Swim­ming is America’s favorite recre­ation. So why do so many munic­i­pal pools oper­ate in the red, demand­ing ever-increas­ing fund­ing – even as bud­gets shrink? How can they pay their own way – or even become profitable?

The answer lies in cre­ative pro­gram­ming and smart pool design.

Profitability begins with programming

You should iden­ti­fy not only which activ­i­ties your com­mu­ni­ty wants, but which activ­i­ties will be prof­itable, and accom­mo­date as many of those activ­i­ties as pos­si­ble. As part of our design process, Arch Pac Aquat­ics helps clients iden­ti­fy rev­enue-gen­er­at­ing oppor­tu­ni­ties. There are many, includ­ing swim lessons, water polo, ther­a­py, com­pet­i­tive swim­ming and work­outs, water aer­o­bics, div­ing, wad­ing, scu­ba, canoe­ing and kayak­ing. Some activ­i­ties can occur simul­ta­ne­ous­ly, allow­ing the pool to lever­age the rev­enue capac­i­ty of the most pop­u­lar time slots.

Maximum utility and profit potential for your budget

Next comes an eval­u­a­tion of needs, wants, goals and vision. For a new pool or ren­o­va­tion, this eval­u­a­tion is done in the con­text of the bud­get – both ini­tial bud­get and annu­al oper­at­ing bud­get. With more than 35 years of expe­ri­ence design­ing pools, we know what it costs to design, build and oper­ate just about every type of pool and pool fea­ture. We can tell you imme­di­ate­ly whether you can accom­plish your goals with­in your bud­get. Our process deliv­ers a clear set of goals, enabling us to design a facil­i­ty that deliv­ers max­i­mum util­i­ty – and prof­it poten­tial – for your budget.

Sharing facilities with schools

Anoth­er way munic­i­pal­i­ties can make their pools prof­itable is the joint-use facil­i­ty – a part­ner­ship between the city and a school. City pools typ­i­cal­ly see peak use between Memo­r­i­al Day and Labor Day. School facil­i­ties are most heav­i­ly used dur­ing the school year for P.E., water polo and com­pet­i­tive swim­ming. Joint-use facil­i­ties are one of Arch Pac’s spe­cial­ties. We con­sult with the city and the school dis­trict to devel­op a facil­i­ty that meets the needs of each. Costs are shared, and the rev­enue gen­er­at­ed pays for the facility’s oper­a­tion. It’s a win-win.

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